Privacy Policy

Last updated: November 14, 2025

Introduction

Welcome to Shelfeesh ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our mobile application.

Information We Collect

We collect the following types of information:

Account Information: Email address, username, and password (encrypted)
Profile Information: Profile picture, bio, and reading preferences
Content: Books you add to your library, reviews you write, shelves you create
Usage Data: How you interact with the app, features you use
Device Information: Device type, operating system, app version

How We Use Your Information

We use your information to:

Provide and maintain our services
Create and manage your account
Enable social features (following, sharing, recommendations)
Improve and personalize your experience
Send important notifications about your account
Analyze usage patterns to improve our app
Prevent fraud and ensure security

Data Storage and Security

We use Firebase services (Google Cloud Platform) to store and process your data. Your data is:

Encrypted in transit using HTTPS/TLS
Stored in secure, industry-standard data centers
Protected by Firebase Security Rules
Backed up regularly to prevent data loss

Data Sharing

We do not sell your personal data. We may share your data only in these circumstances:

With Other Users: Your profile, reviews, and shelves are visible to other users as part of the app's social features
Service Providers: Firebase (Google), Google Books API for book data
Legal Requirements: If required by law or to protect our rights

Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Delete your account and data
Export your data
Opt-out of marketing communications

Children's Privacy

Shelfeesh is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe we have collected data from a child under 13, please contact us immediately.

Advertising and Third-Party Services

Google AdMob and Advertising

Shelfeesh displays advertisements using Google AdMob. These ads help us provide the app for free and support ongoing development.

Ad Personalization:

Google AdMob may use your advertising identifier (IDFA on iOS, AAID on Android) to show personalized ads based on your interests
You can opt out of personalized advertising in your device settings:
- iOS: Settings → Privacy & Security → Tracking → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
Even if you opt out of personalized ads, you will still see advertisements, but they may be less relevant

Third-Party Ad Providers:

Google AdMob works with various third-party advertising partners. Third-party ad providers include, but are not limited to:

Google Ads and DoubleClick
AdMob advertising network partners
Other ad networks authorized by Google AdMob

Information Collected for Advertising:

Device advertising identifiers (IDFA/AAID)
IP address and general location data
Device type, operating system, and browser information
App usage data and interaction with ads
Crash data and diagnostic information

For more information about how Google uses your data, please review:

Other Third-Party Services

Firebase Authentication: For secure login and user management
Firebase Firestore: For data storage
Firebase Storage: For image hosting
Google Books API: For book search and information

Cookies and Tracking

We use minimal tracking technologies to maintain your session and improve app performance. Advertising services may use cookies and similar technologies to provide personalized ads as described above.

Data Retention

We retain your data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where required by law.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes through the app or via email.

Contact Us

If you have questions about this privacy policy or want to exercise your rights, please contact us:

Email: privacy@shelfeesh.com

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